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It’s NOT About Marketing — The Secret Sauce Behind Apple, Amazon, and Microsoft’s Monopoly.
Apple, Amazon, and Microsoft aren’t great advertisers. Yet, they rule the tech industry.
I’ve always been fascinated by how Amazon, Apple, Microsoft do business. Much as they’ve consistently been competitors, no one could defeat the other. And so, the three of them beautifully monopolize the market.
Knowing the secret behind their monopoly has always lingered in my mind. What’s intriguing, though, is that none of the trio has the element of novelty. They all operate in a similar fashion. Yet, their stats are making innovative and futuristic businesses blush.
It turns out that these tech giants share the same mindset. A mindset that was injected into Amazon, Apple, and Microsoft from their inception to date. A mindset that looks weak from the outside; yet powerful from the inside.
In this post, I will walk you through the rationale behind Apple, Amazon, and Microsoft's monopoly. That’s, if appreciated, shall change how you see the market.
Quality/Marketing is Just the Tip of the Iceberg
Businesses are fighting over sales, relying on quality and marketing.
